Craft Shop, Orkney High Street

Again, this image is a victim of reflective glare however, as an example of a display designed in order to catch the female eye, it is still useful. The continued use of the colour blue creates a strong aesthetic in the display, and at the same time connects all of the shops different wares, from clothes, to accessories, to homewares. All of these items could easily be connected with the female sphere of aesthetics and home-making.