Clothes and General Goods and Craft Shops on Orkney High Street

I have taken several photographs of the windows of these extablishments and brought them together as they concentrate on selling similar goods and in a similar fashion. The first windows show a highly feminine, almost sexualised display of manequin legs in a row, each covered in coloured tights and used to display women's jewellery, thus emphasising the gender specifics of the goods and perhaps suggesting the attractive, sexual properties of the jewellery itself. Definately a display aimed at women, but perhaps also men looking for gifts, since the mannequin legs could be deemed attractive to either sex.

The windows displaying both women's clothing and accessories again, unfortunately, suffer from reflective glare, however we can determine that colour coordination has been used to create an aesthetically pleasing display. The photograph of the model wearing the displayed clothing could be described as the idealised woman, attractive to the female gender in its respresentation of feminity.

The window encompassing children's toys and women's accessories and homeware is another example of clever display work. As children are not economically viable without their parents consent, the ladies shoes for example, ensure that both family members are attracted to all of the merchandise.